Normandie Attractivité is a marketing agency showcasing the Normandy region. It was founded in 2017 when Upper Normandy and Lower Normandy merged. It uses its communication strategy to promote Normandy’s image and reputation in France and overseas.

A team of 13 people with interdependent projects (storytelling, digital marketing, events, managing a network of ambassadors and partners) form the cornerstone of bringing Normandy to the world’s attention.


Normandie Attractivité has been working towards two objectives since 2017:

  • Encouraging Normans to better understand their region and come together to fly the flag for the land of leopards we take such pride in!
  • Relaunching a (peaceful) conquest of the entire world with what we do best here in Normandy.

The agency has always brought Normans together with a network of over 10,000 ambassadors, over 1100 Normandy brand partners and over 56,000 followers on social media.

It fuels the network with modern and innovative storytelling about Normandy using different communication tools.

What does “attractivité” mean?

It’s anything that makes the area attractive or appealing: its economy, heritage, landscapes, values and its friendly, smart and helpful locals. It’s anything that a place is famous for.


The association is run by a board made up of:

  • 6 regional councillors
  • 19 active figures in the region who are members of the association and represent different industries in Normandy (manufacturing, food, culture, education, sport, public and parapublic organisations, banking, tourism etc.)

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