Normandy is a region that is internationally minded and driven by ambition and universal values such as cooperation, audacity and sustainable development. With the help of the Normandie Attractivité Agency, our region also strives to be known as a ‘World Region’.
What do we mean by attractivité (attractiveness in English)? For us, this term comprises everything that makes our area attractive to visitors… its economy, its heritage, its landscapes, its values; not to mention its welcoming, ingenious, enthusiastic inhabitants! In short, all the elements that can make a region’s reputation successfully grow far and wide. Since its creation in 2017, Normandie Attractivité’s dual mission has been to:
- encourage the people of Normandy to feel closer to their region and to unite as one, flying the Normandy flag featuring two lions (which symbolise our pride);
- head out and conquer foreign lands once again (through peaceful commerce this time), sharing with the entire world what we do so well here in Normandy.
If you can relate to or share any of our passions – our strong attachment to and the pride we take in our region, sustainable development, openness to the world, cooperation and audacity – and you have a strong desire to shake things up and get involved, then welcome to Normandie Attractivité!
Read on to meet the team and feel free to send us a message!