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Normandy is a region that is internationally minded and driven by ambition and universal values such as cooperation, audacity and sustainable development. With the help of the Normandie Attractivité Agency, our region also strives to be known as a ‘World Region’.


What do we mean by attractivité (attractiveness in English)? For us, this term comprises everything that makes our area attractive to visitors… its economy, its heritage, its landscapes, its values; not to mention its welcoming, ingenious, enthusiastic inhabitants! In short, all the elements that can make a region’s reputation successfully grow far and wide. Since its creation in 2017, Normandie Attractivité’s dual mission has been to:


  • encourage the people of Normandy to feel closer to their region and to unite as one, flying the Normandy flag featuring two lions (which symbolise our pride);
  • head out and conquer foreign lands once again (through peaceful commerce this time), sharing with the entire world what we do so well here in Normandy.


If you can relate to or share any of our passions – our strong attachment to and the pride we take in our region, sustainable development, openness to the world, cooperation and audacity – and you have a strong desire to shake things up and get involved, then welcome to Normandie Attractivité!


Read on to meet the team and feel free to send us a message!

Meet the team

Admin department


Vianney de Chalus succeeded Philippe Augier as Chairman in January 2022.


A graduate of the Ecole des Hautes Etudes Commerciales (HEC) Paris, the Le Havre entrepreneur wanted to put his experience, his professional background and his knowledge of the Norman economic fabric to the benefit of his region and the Normandy Attractif association, of which he was a member. until then the secretary.


Former President of the Chamber of Commerce and Industry (CCI) of Le Havre then of the CCI Normandy and long-time administrator of UBIFRANCE, the agency for the international development of companies, Vianney de Chalus has set himself the objective of boosting Normandy’s ecosystem of attractiveness and to give it the image of a dynamic economic region.

  • #horses
  • #Deauville
  • #cestpasducinema
  • #ToThePoint
  • #MrPresident
Michael DODDS

Passionate about France as a destination, Michael has worked in the fields of tourism and regional business development for the last 20 years, first as a consultant, then as director of the Brittany Tourist Board. Michael has been batting for the Normandy team since September 2017, when he was appointed director of Normandie Attractivité and, since April 2018, when he was appointed director of sister company, Normandy Tourism. An Anglo-Irishman who is proud of his Celtic roots, Michael is 100% dedicated to fostering Normandy’s Viking spirit and extending its influence as a World Region.

Nathalie ROUXEL

After a Masters in Human Resources Management at Paris Dauphine University, a rich career spanning nearly 15 years in the HR function within large international companies and experience as a craftsman on her own account, Nathalie joined the team in September 2017. As HR, administrative and financial manager, she is in charge of managing the agency’s administrative, financial and HR activities.

  • #Chocoholic
  • #LaughLongHardAndOften
  • #LovesLife
  • #CoachingsportifavecAmelie
  • #Chef
  • #NeverWithoutABook
  • #NormandyTillIDie

Graduated with a Master’s degree in hotel and tourism management from Eshotel Paris, Sarah has worked in hotel reception, international transport, and as an executive assistant in a Normandy media. Originally from Caen and proud of her region, she joined Normandie attractiveness in December 2021 as an administrative assistant.

  • #Drawing
  • #TreasureHunter
  • #MusicalEar
  • #netflixandchill
  • #MadAboutComics
  • #SundayBargainHunter
  • #Videogamer

PARTNERSHIP department


Emilie joined the team in January 2018. After a geography thesis on political mobilizations in the United States during the terms of Barack Obama, she was in charge of marketing studies at the Institute. She is now in charge of our network of Ambassadors.

  • #Travel
  • #Sport
  • #apero
  • #Friends
  • #humour
  • #MyCatsTheBest

After a few years in Paris, Magali began her professional career in Normandy in the pharmaceutical industry. Administrative, communication, training, assistantship … strong in these skills and curious about the economic world around her, in 2009, she took advantage of her versatility to create her business providing services to VSEs, SMEs and large accounts. An entrepreneurial adventure that she completed, after 10 years, by integrating a major Normandy tourist site, before creating the first edition of the Eurois Tourism Innovation Trophies within the ADT de l’Eure in 2018, or piloting the Super Ambassadors program at the Regional Tourism Committee in 2020 … His latest challenge? Join the great ambition of Normandy Attractiveness as Head of Partnerships

Benjamin DUPREY

Communication Manager


After several years on a work-study program in the regional departments of La Poste or SNCF, Benjamin specialized in territorial marketing at the end of his studies. After writing a research dissertation on the feeling of belonging in Normandy and the co-creation of a company highlighting Norman products, it is therefore quite natural that this native of Caen joined the team. in 2021 as a communications officer.

  • #Travel
  • #doglover
  • #JazzLover
  • #tennis
  • #SocialMedia
  • #Foodie
  • #FeedYourBrain
  • #BePositive
  • #LiveLifeToTheFull

Alternante – Assistante pôle réseaux


Actuellement en deuxième année de master communication Corporate au sein de l’ISD Flaubert de Rouen, Alexia nous a rejoints pour sa dernière année d’études en alternance en tant qu’assistante pôle réseaux. Elle a effectué plusieurs stages et alternances dans le domaine de la communication. Normande de naissance, elle a décidé de partager ses connaissances de la Normandie en s’investissant auprès de nos réseaux.


Chargée d’animation du réseau ambassadeurs


Diplômée d’un master Information et Communication, Agnès a réalisé ses premières expériences dans l’univers des médias, de l’édition et de la tech. Elle a travaillé en agence sur des projets digitaux et événementiels. Pendant cinq ans, elle était en charge des relations presse et social media du Groupe Les Echos-Le Parisien. Passionnée par sa région, elle rejoint Normandie Attractivité pour mobiliser et fédérer le réseau des ambassadeurs en France et à l’international.

Storytelling department


With a degree in literature and arts and with 7 years of experience as a press correspondent, Amélie discovered the communication sector and obtained a project manager license. After a year in freelance for local authorities and agencies in Normandy, she joined the team in January 2018 as editorial manager.

  • #UsesTheMostPensAndNotebooksOutOfAnyoneInTheOffice
  • #PrivateDetectiveInHerSpareTimeProfessionalJugglerToo
  • #WritesNormandysModernDayStorySoWell
  • #HardWorker
  • #SportIsGoodForTheBodyAndSpirit
  • #RedWineIsHappiness
  • #NeverWithoutAPen
  • #WorksFromHomeOnThursdays
Léo Lemasson

After three years in a film school in the Paris region, Léo professionalized his practice by first working for an agency, before setting up on his own and then joining a public authority. Curious to multiply experiences and learn new things, he joined the Normandie Attractif team in February 2022 as an image reporter. At 25, this convinced Norman is committed to defending the image of Normandy and contributing to its development.

  • #IDoteOnMyDaughter
  • #ChocolateOrCheeseOrBoth
  • #BretonAndNorman

DIGITAL marketing department


Work-study webmaster

Mathéo joined the team as a work-study webmaster in September 2021. Passionate about technology and IT, the southerner chose Normandy to complete his training and put his knowledge to the benefit of his adopted region.

  • #Travel
  • #doglover
  • #JazzLover
  • #tennis
  • #SocialMedia
  • #Foodie
  • #FeedYourBrain
  • #BePositive
  • #LiveLifeToTheFull
Lucie Quignon

Linkedin, Twitter, Instagram and Facebook hold no secrets for her. With her keyboard in one hand, her phone in the other, Lucie makes Normandy shine on social networks. La Caennaise joined the team in February 2022, after having worked – successfully – for 11 years for the Calvados attractiveness agency.

  • #Travel
  • #doglover
  • #JazzLover
  • #tennis
  • #SocialMedia
  • #Foodie
  • #FeedYourBrain
  • #BePositive
  • #LiveLifeToTheFull

Fly the flag for Normandy!

Do you love Normandy? Perhaps you have fond memories of the region or have always wanted to go on holiday here? Normandy boasts an extensive network of ‘ambassadors’, everyday people who help us promote our region both in France and abroad, and it’s thanks to these ambassadors that Normandy can proudly describe itself as open to the world! Why not join our network of ambassadors and fly the flag for Normandy wherever you are in the world?

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