MSc Marketing
Education
The programme aims to prepare students for diverse marketing career, in the current international marketplace characterised by radical digital change. This MSc covers the main fields of the latest marketing expertise, combining academic knowledge with the experience of professional experts sharing real-life business exemples. lts curriculum focuses on the efforts to create, communicate and deliver value through brands, products and services. The MSc Marketing consists of a core programme and a concentration track. The core programme aims to provide students with a global and strategic foundation in marketing, while the concentration track endows them with expertise in one of the three following fields: Digital & Data Marketing Track ; International Brand Management Track ; Luxury Marketing Track.
Program :
- Corporate strategy
- Project management
- International Strategy
- Financial management and accounting
- Decision making
Careers
Career opportunities :
Brand Manager, Community Manager, Content Manager, Customer Relationship Manager, Marketing Manager, Marketing Strategist, Product Manager, Project Manager, Social Media Manager, Web Traffic Manager.
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